10 hooks in your voice
Write 10 opening lines for a LinkedIn post about [topic]. Voice: plain, confident, no corporate. Under 15 words each. Mark the 3 strongest.
practical ai for marketing people·no jargon·no gatekeeping·prompts that work·courses that teach·ai that lands with real people·
My incredible prompts
(copy, paste, adjust the brackets)
Find the weak points
Audit this offer: [paste your offer]. Where is it unclear, generic or unproven? Give 5 specific fixes, ranked by impact.
One post → five assets
Turn this article into: 1 LinkedIn post, 1 carousel outline, 1 email, 1 short video script, 3 pull-quotes. Keep my voice.
From brief to angles
We are launching [product] for [audience]. Give 5 campaign angles, headline, hook and why it works for each.
Sound like a person
Rewrite this so it sounds human: [paste]. Cut jargon and buzzwords. If you keep a phrase, say why.
8 headlines, one ad
Write 8 headline variants for this ad: [paste]. Mix curiosity, specificity, objection-crush and plain claim. Label each pattern.
I make practical AI for marketing people.
(twenty years in agencies, five areas, one craft)
01
Prompt Engineering
Clear, repeatable ways to get useful output, not magic words.
02
Content & Copy
Headlines, hooks and offers that sound like a person.
03
Strategy
Positioning and campaigns with the thinking shown.
04
Workflow & Automation
Small systems that quietly do the boring parts.
05
Teaching
From boardrooms to classrooms. AI that lands with real people.
My principles
(why my clients keep coming back)
01
No jargon
If a word wouldn't survive a conversation with a client's mum, it doesn't survive my training.
02
No gatekeeping
AI should be teachable to anyone. The whole point is that everyone gets better.
03
Real work
Every prompt, course and exercise ends in something you can use on Tuesday.
04
Honesty
No fake urgency, no hype. If a tool can't do it, I say so, and show what can.
05
Craft
Twenty years of advertising taught me that output is only good when it sounds like a person.
My helpers
(the tools I actually teach with)
01
DeepSeek
The workhorse for day-to-day prompting: fast, free and available in Hong Kong.
02
Gemini
Research, documents and multimodal thinking when the brief gets messy.
03
Copilot
Where the work already lives: email, docs and the tools you use daily.
04
Canva
Turning prompts into visuals your stakeholders can actually react to.
05
Notion
The content engine: every prompt, course and exercise starts as a note.
Let's do something great
(workshops, courses and training for your team)
For teams
Half-day and full-day workshops that leave your marketing team actually using AI, not just watching demos.
For educators
Curriculum-ready modules and exercises built for classrooms, tested on real students.